Thinking about: Jobs-to-be-done

“So this question kind of helped me a lot to understand what happened to Kodak. This is a wildly successful company. And we assume that they were just disrupted by digital imaging. And if the idiots had just been invested in the right thing, they would have survived. And the jobs to be done theory helped me frame it very differently.
Kodak saw digital imaging coming. And starting in the early 1990s, they invested $8 billion to get really good at digital imaging. Really invested. The people they hired were from Bell Labs. But they didn’t get the job right, nor did any of us get the job done right. And we thought that the job that people hired a camera with film to do was to preserve memories for posterity.
But it turns out that 98% of all of the images ever taken have only been looked at once. And think about it. What you would do is you’d get the prints and you’d go through them. And then what would you do? Put them in the envelope, put it in a box, in a drawer, and you’d never look at them again. And so there must not be a job there that people were trying to do. It’s just we assumed, but they didn’t.
And then looking back on it, inadvertently, Kodak and their distributors made a different proposition that we will give you double prints, not single, when you bring your film in for processing. And the nice thing about that was when we were doing this. If there was really a photograph it just clicked, we had an extra that we could put it in an envelope and send it to my mom. And that was a different job to be done.
And mom, I love you, but I’m busy today, and I can’t write to you. But look at this photograph. And the photograph, the job to be done, was I want to communicate. And actually, you can communicate a lot with an image. And little by little, I think the job coalesced in our minds is that we could use imaging rather than writing to communicate to people who are not here and now.
And so as the new technology emerged that wasn’t what Kodak developed, but it was just a tiny little lens, flash memory, you could put it in a smartphone, and I can send you 20 images just like this, and you can see them, and you know so much more of what’s going on in your family’s life that the next generation, actually, they don’t want to have to be bothered to write letters at all.”
Thinking about: Jobs-to-be-done

Song of Myself


Trippers and askers surround me,
People I meet, the effect upon me of my early life or the ward
and city I live in, or the nation,
The latest dates, discoveries, inventions, societies, authors
old and new,
My dinner, dress, associates, looks, compliments, dues,
The real or fancied indifference of some man or woman I
The sickness of one of my folks or of myself, or ill-doing or
loss or lack of money, or depressions or exaltations,
Battles, the horrors of fratricidal war, the fever of doubtful
news, the fitful events;
These come to me days and nights and go from me again,
But they are not the Me myself.
Apart from the pulling and hauling stands what I am,
Stands amused, complacent, compassionating, idle,
Looks down, is erect, or bends an arm on an impalpable
certain rest,
Looking with side-curved head curious what will come next,
Both in and out of the game and watching and wondering
at it.

Backward I see in my own days where I sweated through fog
with linguists and contenders,
I have no mockings or arguments, I witness and wait.

Walt Whitman

I’ve been struggling whether or not to comment on this, and why it’s so absolutely apt for me today because, as Whitman says earlier in the poem “to elaborate is to no avail”.  But, paradoxically,  the entirety of “Song of Myself” is an elaboration (not to mention full of paradox).  It is an attempt to touch the invisible, and sing.

So I’ll just say that what I needed to today was praise – to “celebrate myself, and sing myself”.  Nothing extraordinary has happened to me lately – just life, really – but today I felt so strongly that the efforts and struggles of a simple life needed praise – just “the song of me rising from bed and meeting the sun”.  Sometimes, that’s the simplest yet most profound thing anyone does in a day.



Song of Myself

Intimacy, vulnerability, the inner mother and the awakened masculine

This is the best article I’ve read in 2016 – maybe ever.

Intimacy, the Inner Mother and the Awakened Masculine

It somehow manages to summarize, better than I ever could, the long, slow, painful journey of maturation.  It deals with so many of the elements of my psyche that I’ve long been attempting to integrate and extols the virtues of that often debilitating work:  vulnerability, intimacy, self-love, acting with purpose, the value of anger and developing the capability to have fulfilling relationships with others and the world in general:  in short, transformation.

For me, transformation is the hope and goal of all art – the presentation of a point of view that offers a different perspective, a renewal – ultimately, growth.  We outsource the actual pain of that growth to the artist – it’s Dante who finds himself alone and lost in the wood, Luke who sees his family murdered, Frodo who is burdened with the ring – not us.  But we recognize that pain and are grateful that it is recognized externally without our having to undergo that pain directly.

But the process described in that article is art internalized, art enacted directly on the self with the goal of maturation, growth, transformation – and the pain is as real as Nick Drake’s “Pink Moon”, or Plath’s “Ariel” or Picasso’s “Guernica”.

And since we’re talking about Transformation, and it is St. David’s Day, here’s Miracle on St. David’s Day by Gillian Clarke:

“They flash upon that inward eye
Which is the bliss of solitude
-The Daffodils, William Wordsworth” 

An afternoon yellow and open-mouthed
with daffodils. The sun treads the path
among cedars and enormous oaks.
It might be a country house, guests strolling,
the rumps of gardeners between nursery shrubs.

I am reading poetry to the insane.
An old woman, interrupting, offers
as many buckets of coals as I need.
A beautiful chestnut-haired boy listens
entirely absorbed. A schizophrenic

on a good day, they tell me later.
In a cage of first March sun a woman
sits not listening, not seeing, not feeling.
In her neat clothes the woman is absent.
A big mild man is tenderly led

to his chair. He has never spoken.
His labourer’s hands on his knees, he rocks
gently to the rhythms of the poems.
I read to their presences, absences,
to the big, dumb labouring man as he rocks.

He is suddenly standing, silently,
huge and mild, but I feel afraid. Like slow
movement of spring water or the first bird
of the year in the breaking darkness,
the labourer’s voice recites ‘The Daffodils’.

The nurses are frozen, alert; the patients
seem to listen. He is hoarse but word-perfect.
Outside the daffodils are still as wax,
a thousand, ten thousand, their syllables
unspoken, their creams and yellows still.

Forty years ago, in a Valleys school,
the class recited poetry by rote.
Since the dumbness of misery fell
he has remembered there was a music
of speech and that once he had something to say.

When he’s done, before the applause, we observe
the flowers’ silence. A thrush sings
and the daffodils are aflame.

Intimacy, vulnerability, the inner mother and the awakened masculine

The corridor has green light smeared on the walls,
across the tiled floor,
from the one window letting in November.

No one can open this door like me,
I can eliminate the shrieks.
Silent as a wave-lulled seashell, I lift the latch
and breathe the stale cigarette smell that, when you lived,
I lived to swallow whole.

I hear your fettered, malignant turnings.
Lead sinkers tied to your ankles,
eyes thumbed shut, you’ve followed someone else’s blood-red comet, out into coldness.

I wish I could come back in broad day
and see the rippled sheets warm in the sun, the pillowcases filled with sweetness.

Instead of hollow, you were supposed to be the solid
the space in me could lean on.
Instead my “mum?” melts in the walls and
I’ll say it again to your unmoving kurgan,
And wait here, my whole life, unmoved.

“…We still like to believe in progress, that each generation somehow improves over the one before it…”

“Philologists often dislike, and reject, the idea that the early Iliad was good, and so beloved that great poetic effort were devoted to conserving it with all its archaisms and outmoded armor.  They often prefer a late genius Homer who unified the design and gave subtlety to the characters.  This is because we still like to believe in progress, and that each generation somehow improves over the one before it; so, Homer should be as close to the civilized and lovable Us as we can make him, not some primitive singer of the remotest past … But poetically and archaeologically, early is not always the same as primitive“.
– Emily Vermeule, archaeologist.

“…We still like to believe in progress, that each generation somehow improves over the one before it…”

The Internet has no mechanism

Ever have that feeling that despite taking more photos, “having” more music, being more “connected” to people than ever before, that it’s all just a smoke screen?  That the things you “have” and are “connected” to, the “communities” of which you are apart online, could all up and disappear in a heart-beat?  And do you ever feel the gnawing anxiety that comes along with that realisation?

I think that feeling comes down to one thing – the internet has no mechanism.  There’s nothing that rubs up against another thing.  There’s nothing physical that sits in your room and just is.  Look at the language of today’s internet – “the cloud”  “seamless integration” – and it conjures up smooth as silk, unencumbered access to everything that’s important to you.  So why do many people feel more lonely and isolated than ever?

Mechanisms are important:  on a simple level, it’s a reason why vinyl has seen a massive resurgance in popularity in recent years.  But on a deeper level, every method by which we, as humans, truly connect with each other has been mechanical up to now – language itself is a mechanical shaping of air from our lungs – our tongue, teeth and lips are the machine. The language of linguistics – “bi-labial fricatives” “dental plosives” – describe mechanical processes.  Writing, the performance of music, sculpture – they all involve the scraping of one material on another.

There’s a very good reason why we’d feel compelled to move away from mechanisms – why the internet’s myriad offers of “seamlessness” and “connection” are so attractive.  Mechanisms wear down.  Mechanism break.  Mechanisms are inherently imperfect.  And mechanisms eventually have to be replaced.  The internet offers something that will exist almost permanently, that need never be lost, precisely because it has no mechanical parts that will break and insofar as it does, those parts can be easily replaced without any interruption to service.

But some part of us knows that anything of real value comes from friction – from rubbing up against life, from scraping and trying and losing and not being selfie-perfect. Yeah, we’ll always try and secure the future – life insurance, mortgages, savings funds for our kids.  We’re easily seduced by the idea that we can go through life far enough under the radar in some sort of stealth-mode, if we just keep telling the world that everything’s fine, that life will pass us by and we’ll be spared any suffering.  This is something the no-mechanism internet offers.

Maybe the key to getting rid of that gnawing anxiety is this:  the relationships and things that live and exist in your life are better off because they are part of mechanisms.  They will wear down, they will scrape and tear at each other, there will be long periods where the friction caused by being alive will have no resolution, where pain and uncertainty are simply part of life.  But in the end, those worn, scraped and damaged things will have existed.  They will have occupied that spot on your wall, on your shelf, in your life, even after they’re gone. There’s a real comfort in that transcience – and here’s a part of us that just knows that’s a better outcome than a seamless eternity.

The Internet has no mechanism

Podcasts TNG

I’ve been meaning to write about podcasts for a while now, stirred on by two of my favourite podcasts of the last 12 months, Serial and Startup.  Serial was the first podcast I’ve listened to that’s truly as compelling as anything TV or movies have to offer.  Startup is the most beautifully honest, raw and interesting narrative I’ve ever heard about starting a business – part entrepreneur-guide, part catharsis for anyone who’s ever run their own gig.

And don’t get me wrong – Serial, Startup, Radiolab and This American Life are demonstrations of some of the finest audio broadcasting I’ve ever heard – but I’ve been trying to dig a little deeper for shows that can make a loyal listener out of me.  I’ve listed some of the “Next Generation” podcasts I’ve fallen in love with below, in no particular order.  But I’m dying for more – I’d love to hear what you’re listening to that’s not so NPR-centric.  Any suggestions?  Here’re mine:

BBC Radio 3’s The Verb – One of the most consistently interesting podcasts on literature, poetry, theatre and the written word.  I’ve never listened to an episode that I didn’t follow up on afterward and I’ve discovered amazing work by Helen Mort, Zaffar Kunial and surprisingly Suzanne Vega from listening to this show.

Meet the Composer – OK, possibly a bit of cheat as I heard about this show via Radiolab.  But Nadia Sirota’s discussions with modern composers is not just for classical music officiandos – I don’t know the first thing about music history or much about music theory.  But like the best podcasts, these are human stories about musicians exploring sound and the world around them in amazing ways.  And that’s always compelling.

The Tobolowsky Files – I don’t have words to describe the monologues of actor Stephen Tobolowsky.  Suffice to say it only took one show to be hooked on his irreverent stories about life, acting, history and generally being alive in a crazy world.  And at it’s best, it makes me feel less alone in the world.

Sound Opinions – I love the sideways slant of this podcast.  Sure, Jim and Greg review the “newest” releases for the Pitchfork crowd, but it’s the meat of their podcasts that are fascinating and informative.  I mean, an entire podcast devoted to Run The Jewels?  Yes please.  Titles like “20 Years of Bloodshot Records”, deep dives into albums like “James Brown Live at the Apollo” and “80s New Wave” are fascinating retrospectives or blood-pumping introductions to “new music”, depending on your perspective.  And none of it is taken too seriously.

The Bugle – John Oliver & Andy Saltzman deliver penis-shaped piles of bullshit while skewering Vladimir Putin and ridiculous ideas that claim to be political policy from around the globe.  If you’re looking to be kept informed about current affairs, look elsewhere.  Have an interest in Crimea’s fleet of computer controlled dolphins?  Look no further.

Podcasts TNG